XO降价效果明显,北美销量提高46%

wildpan

With the Xbox 360 price cut on September5th, we get a sneak peak of how Wii & PS3 hardware and softwaresales changed, if at all, this week. Mercenaries 2 was the top softwaretitle for the week.
Jacob Mazel

The week ending September 6th appearsto be a transition. In previous weeks, Madden dominated software sales.But as the calendar flips to September, new titles such as Mercenaries2, Viva Pinata, and Infinite Undiscovery are quickly pushing Madden outof the top ten. September 5th was also the day that the Xbox360 became available for as little as $200, and for no more than $400in the United States. Even with data for just the 5th and 6thof September, Xbox 360 hardware sales showed a big lift. Wii and PS3did not change significantly from the prior week though, so at leastfor the first few days, the availability of a $200 price point seems tohave done little to cut into the appeal of those platforms. DS, PSP,and PS2 continued to sell at similar rates to the previous week aswell, though DS is slowly returning to more normal levels.

Platform	9.6.2008	8.30.2008	Change
Wii	124,357	137,260	-9%
DS	146,519	153,977	-5%
Xbox 360	75,871	51,978	+46%
PSP	65,471	63,618	+3%
PS3	72,162	69,479	+4%
PS2	36,888	35,625	+4%

Next week should see a similar or larger increasein Xbox 360 sales by percentage, which would put a 400,000 unit monthin the realm of possibility for September. Rockband 2, a timedexclusive on Xbox 360 will be key to determining how long the sales of~100,000 per week hold up. Nintendo may ship extra Wiis to the Americasnext week to offset any Xbox 360 momentum, though shipments should beincreasing generally anyway. Sony’s response is hardest to predictgiven the pressure to be profitable and competitive with twoincreasingly wily opponents. At the moment profitability is key to Sonygiven the rocky state of many economies, but most consoles will onlyhave five big holiday seasons in the Americas, at most , andSony has lost 2006 and 2007 to Microsoft and Nintendo already, so thepressure may build to be competitive rather than profitable. Addingvalue to PS3 through lucrative bundles is looking like Sony’s bestcourse of action to meet both goals.

Year over year trends show increased sales forPSP, DS, and PS3, while Wii, PS2, and Xbox 360 sales are down. Nextweek, Xbox 360 sales will join the positive year over year growthgrouping, while Wii will be flipping back and forth depending on supplyuntil November when retailers and Nintendo unveil their hordes of theconsoles. Total hardware sales for the week are up about 5% from 2007.

Platform	9.6.2008	9.8.2007	YoY
Wii	124,357	139,539	-11%
DS	146,519	122,053	+20%
Xbox 360	75,871	88,535	-14%
PSP	65,471	49,780	+32%
PS3	72,162	46,155	+56%
PS2	36,888	56,588	-35%

9-6-08 Top Current Generation Software

	Wii	Xbox 360	PS3
1	Wii Fit	Mercenaries   2: World in Flames	Mercenaries   2: World in Flames
2	Mario Kart   Wii	Madden   NFL 09	Madden   NFL 09
3	Wii Play	Tiger   Woods PGA Tour 09	Metal Gear   Solid 4
4	Mario   Super Sluggers	Infinite   Undiscovery	Tiger   Woods PGA Tour 09
5	Madden   NFL All Play	Viva   Pinata: Trouble In Paradise	NFL Head   Coach 09
6	Tiger   Woods PGA Tour 09 All Play	NFL Head   Coach 09	Soul   Calibur IV
7	Rockband	Facebreaker	Call of   Duty 4: Modern Warfare
8	Super   Smash Brothers Brawl	Soul   Calibur IV	Resistance:   Fall of Man
9	Mario   & Sonic at the Olympic Games	Tales of   Vesperia	Beijing   2008
10	Lego Indiana Jones: T.O.A	Too Human	Sid   Meier's Civilization Revolution

Notes:
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  Wii Fit topped 2m units this week in the Americas. Mario Kart Wii topped 3m units.
-
  Mercenaries2, across Xbox 360, PS3 and PS2 topped 340,000 units. With any luck atall, the game should top 650,000 units in the Americas.
-
  InfiniteUndiscovery and Viva Piñata: Trouble in Paradise both debuted at under50,000 units for Xbox 360 and do not appear to have gelled with thewestern Xbox 360 audience. Still, with the $200 Xbox 360 now available,Viva Piñata should reach 300,000 units or more in the Americas.
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  Forthe first time in weeks, less than half of the top fifty selling gameswere on Wii & DS. The trend interruption may be short-lived thoughas Wii has pretty diverse software releasing for the rest of September.
-
  PS3 is three weeks away from topping 6m in the Americas.
-
  Forwhatever reason, “Madden Gamers” seem very loyal to Sony. With a 2.1:1user base advantage, Madden Xbox 360 sales are only about 1.5 timesgreater than PS3 Madden sales. GTA, Devil May Cry and others haveperformed similarly, suggesting that much of the core PS2 audiencecontinues to split along these lines.
-
  Don’t look now, but Wii Play has an outside shot of being the top selling game (on only one platform) in 2008.
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  164 games sold over 5,000 units this week.
-
  Face Breaker bombed.
-
  Halo 3 tops 6m in the Americas next week.
-
  Metal Gear Solid 4 is selling about 4 copies for every 10 new PS3s sold in the Americas.
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  Charting Million Sellers in the top 200: Wii – 13, Xbox 360 – 15, PS3 – 7.
-
  Todate, 32,310,045 Wiis, Xbox 360s and PS3s have been sold in theAmericas. Of those machines sold, Wii has a 43.6% share, Xbox 360 has a38.4% share, and PS3 has an 18% share.

虎纹猫

它要是降到99美元，那就井喷了。

wildpan

XO对于LU的吸引力太差了，比起来还是SCE的第一方游戏强些，属于广撒网，PS系给人的感觉就是什么游戏都有，不比XO上的枪车球主打。

wildpan

降了这多多钱换来这么少的回报，不值得，如果有强大的独占作品配合，哪怕是半买半送，至少当周也要来个翻翻呀。

所以说时机不对，PS3最近有没有大动作，也不是打压的时机。

虎纹猫

LU向的游戏很难做么

wildpan

很难作，你可以很明显的预知使命召唤和GTA4的销量，但你无法预知小小大星球的销量。

虎纹猫

MS有钱，用钱堆吧。

hinsonmg

最后一句才精辟