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[业界] 谁才是2011年美国市场的真正的赢家?任天堂?索尼? XBOX360笑而不语

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发表于 2012-1-14 15:42 | 显示全部楼层 |阅读模式

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地址:

http://www.gamezone.com/news/xbox-360-earns-6-7-billion-in-sales-for-2011-becomes-top-selling-console-in-u-s

原文:

in a shaky 2011 year, which saw the overall gaming industry sales drop 21%, Microsoft is celebrating.  The Xbox 360 has been at the top of console sales for 12 months straight finishing 2011 as the best-selling current-generation console in the U.S.  It has outsold the second-place console by more than 2.7 million units, according to The NPD Group.

The Xbox 360 became the fastest-growing console, capturing 49% of consumer retail spending.  NPD reported that the Xbox 360 earned an industry-leading $6.7 billion in sales in the U.S. for the calendar year - more than $2.1 billion on consoles and $4.6 billion on games and accessories.

In December alone, sales on Xbox 360 products - consoles and accessories combined - totaled more than $1.5 billion, NPD data shows.  That is the most for any console in the United States.

As noted in the report, for 2011, Xbox 360 had six of the top 10 console game titles including
Call of Duty Modern Warfare 3,
Elder Scrolls V: Skyrim, Gears of War 3, Battlefield 3, Madden NFL 12,and
Call of Duty: Black Ops.

Microsoft revealed at CES 2012 this week that 66 million Xbox 360 consoles have been sold along with 18 million Kinect peripherals.  Also
announced were launch details
of the Kinect Sensor for Windows PCs.  Available on February 1, 2012 the Kinect for Windows sensor is priced at $240.

Looking forward to 2012, Microsoft expects new experiences for Xbox LIVE and new installments in the “Halo” and “Fable” franchises.  We also look forward to the shift of the Xbox 360 to a more entertainment hub as Microsoft continues to bring apps to the console.
 楼主| 发表于 2012-1-14 15:42 | 显示全部楼层
翻译:

2011年是整个游戏界摇摇欲坠的一年,整体游戏产业的销售额下降了21%,但是微软此时正在庆祝。根据NPD集团在美国的统计,在美国,Xbox 360已经连续12个月成为了最畅销的主机,并且超过了第二位270万台,雄居销量榜的顶端。

而XBOX360也成为了本年度增长最快的销量平台,占据了市场的49%零售份额。NPD报道,在美国,Xbox 360获得了业界最高的6.7亿美元的销售额,包括超过$2.1亿美元游戏机销售和4.6亿美元的游戏及配件。

仅12月份,销售的Xbox 360产品,包括游戏机及配件组合,总额超过1.5亿美元。而据NPD的数据显示,这是所有平台在美国的最高数据。

在报告中指出,2011年,Xbox 360有6个排名前10位的游戏,包括使命 召唤 现代 战争3,上古卷轴V:天际,齿轮战争3,战争机器3,战地3,橄榄球12 ,使命 召唤:黑色 行动。

据微软在CES上透露,截止到本周,共有6600万台Xbox 360游戏机和1800万Kinect的外设售出,同时宣布推出
Windows PC用的啃奶头。Windows用Kinect将于2012年2月1日登场,售价240美元。

展望2012年,微软希望能够Xbox LIVE方面能有新的体验以及“光环”和“神鬼寓言”新作的更多版本(?)。我们也期待的微软能够将更多的软件带来到Xbox 360上,使它变为一个更好的娱乐中心。
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