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[业界] 岩田聪:WiiU或将以良心成本价格销售

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发表于 2011-11-4 11:55 | 显示全部楼层 |阅读模式
In stark contrast to Sony and Microsoft, Nintendo generally sells hardware at a profit, but the recent 3DS price drop has clearly caused the company to reconsider that stance. At a recent investor Q&A, Nintendo president Satoru Iwata revealed he's not yet sure if Nintendo will sell Wii U at a profit from day one.

For Nintendo even to consider selling its next home console at a loss shows the heavy impact the 3DS's speedy price drop made on the company, but Iwata was keen to point out that any mistakes won't affect the Wii U
I have no definitive information on whether we will sell the Wii U in the red or on the suggested retail price for the hardware at this stage.


I hope you understand that we are trying to take appropriate measures to handle the various issues we are aware of concerning the launch of the Wii U



ps.前不久一家西班牙网站曾在B2C网站列出折美元299的售价,但是随即被撤下
 楼主| 发表于 2011-11-4 11:56 | 显示全部楼层
Iwata Unsure if Nintendo Will Sell Wii U At a Loss
岩田聪尚未确定是否将WiiU以亏本价格销售


与Sony和Microsoft形成鲜明对比的是,任天堂一直在贩卖游戏机硬件上也要赚钱,但是3ds的暴跌促销价让任天堂不得不重新考虑这一问题。在的投资者问&答大会,岩田聪表示,目前任天堂仍在讨论,是否将WiiU首发时保持硬件赚钱的传统。
在任天堂考虑下一代WiiU主机售价时很可能会受到3DS历史局面的影响,虽然亏本销售会刺激销量,但是对财务的影响也是非常严重的,但是岩田聪强调过去的失误不会在WiiU身上重演。
我目前不能给出明确的答案,WiiU是否将以(赤字)亏本价发售或者给出具体的零售建议价格。


我希望你们能明白,公司会多方面去调查来确衡WiiU(价格)的发售。
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