PopCap:任天堂应该放弃硬件搞好软件，最佳路线去对抗崛起的苹果

Toyger

Though the company faced similar calls during the respective runs of Nintendo 64 and GameCube, there were few within the industry suggesting Nintendo should pull out of the hardware business when both Wii and DS were at their height.

However, speaking during a panel session at the London Games Conference, PopCap senior designer David Bishop said, following Nintendo's recent $923 million half year loss, going software-only might be the best way for the company to recover.

A matter of time

Indeed, Bishop went as far as to suggest Nintendo should have pulled out of the hardware race "about 18 months ago" - his response to senior VP of global e-commerce at EA David DeMartini's suggestion that it would be "premature" to rule out Nintendo in the face of increasing competition from Apple.

Bishop's comments come as stats released by Flurry suggest Nintendo DS software sales are currently being decimated in the US by the rise of iOS and Android, with its share of the revenue pie halving during the last two years.

Some Nintendo investors have called for the company to develop software for the likes of iPhone in recent months following 3DS's less than stellar start, though Nintendo itself expects to ship 16 million units in all during the handheld's first full financial year.

Toyger

Nintendo should have quit hardware race 'about 18 months ago', claims PopCap
PopCap：任天堂早应该退出硬件市场

10日在英国举行的“伦敦游戏峰会”（ London Games Conference），PopCap公司的高级设计师David Bishop在专题研讨会上表示，任天堂半年亏损9亿2300万美元，恢复元气最佳选择就是放弃硬件转型为纯软件提供商。
只是时间问题
Bishop在和EA全球高级副总裁David DeMartini就以：不断膨胀的苹果是否已经具备成熟条件挤掉任天堂的议题讨论中，Bishop表示，时机已经成熟，而任天堂应该在18个月前就放弃硬件领域，来避免目前的困境。Bishop从Flurry公布的调研数据指出任天堂DS系列游戏机软件份额从前年就开始呈现骤减，而被现在崛起的iOS 和Android占居绝大部分的份额。

任天堂内部也有类似的声音，投资者不断出现要求公司为像iPhone这类移动平台开发游戏软件，而3ds不理想的销售速度也难以完成当初任天堂定下的一年1600万台的销售量 。在Nintendo 64和GameCube时代，任天堂通过Wii和DS扭转了不理想的业绩，现在任天堂再次面对这种困境，是否还有奇牌来扭转。

ps.PopCap总部位于美国的西雅图今年7月，EA以13亿美元纳入旗下。

Toyger

好像还轮不到你 PopCap说三道四