IPAD 3可能君临天下，psvita该如何应对？萌大奶，我们的定位是游戏人群~

Toyger

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原文：
The PlayStation Vita will release next week, with some users able to pick up there pre-orders as early as tomorrow.  For Sony and many gamers, this marks a new beginning for the handheld console generation.  With rear and front touchscreen controls, dual-analog sticks, and built-in gyroscope, the Vita is indeed an impressive mobile gaming system.

Of course, there is another piece of mobile technology that may spoil Sony's PS Vita fun.  Lately, there have been a ton of rumors regarding a potential iPad 3 March release date.  Between the rumored sources and alleged photos, expectations that Apple will announce the iPad 3 as early as March 7th could dampen the excitement for the PlayStation Vita.

Granted, it would be about two weeks after the Vita launch, but the iPad 3 could force the Vita out of the limelight quicker than Sony would like.  In an interview with Venturebeat, Shuhei Yoshida, president of worldwide studios for Sony Computer Entertainment, was asked how Sony plans to keep the PS Vita as the center of attention in the event the iPad 3 March release rumors are true.

"Yeah, from the tech bloggers, they’re always chasing the latest and greatest," Yoshida said.  "But the PS Vita is somewhat cheaper than an iPad 3 would be."

Of course, price isn't the only thing that will attract consumers.  Apple's iPad has already proved it could stand up to cheaper mobile devices.  Despite the success of Amazon's Kindle Fire, Apple continued to post impressive sales numbers with their iPad.

But unlike the Kindle Fire and other competing tablets, the PlayStation Vita has something else to offer - an impressive lineup of games that could actually compete with consoles.

"And the PS Vita also plays great games, so the kind of people we’re targeting, we’re targeting people who really want to play games, and also would like to have cool gadgets," Yoshida explained.  "We believe that once we create some very unique and strong experiences, people will find the value in having another device."

Yoshida added, "Even if you may have an iPad, you might be convinced to have another device that plays games really well and does other stuff that you do every day as well. You might decide, when you’re on a trip or going to school, you could choose to have the iPad, but it’s a bit bigger or heavier, while you can put the PS Vita in your jacket pocket."

The important thing to remember is that the Vita is not actually competing with the iPad 3.  They target two totally different demographics.  Yes, both are mobile devices, but Sony has made it clear with their "biggest" marketing campaign that they are targeting the more gamer-centric demographic.  As Sony said before, marketing for the Vita will be targeting "men in their 20s who play video games eight hours a week or more and own a PS3 console."  Not exaclty the typical Apple iPad user.

Toyger

翻译：
PSvita将于下周登录北美，一些用户最早在明天也就可以开始预定了。对于索尼和许大部分玩家而言，这标志着一个新的掌机世代的开始。前部和后部的触摸屏控制，双模拟摇杆，内置陀螺仪，vita的确是一个令人印象深刻的便携式游戏机。

然而，另一种便携式移动设备可能会大大打击索尼PSvita的气势。最近，出现了一个重磅的谣言：IPAD 3将要在3月份发售。根据传闻的来源和声称是IPAD 3的照片，人们预期苹果将会在3月7日公布iPad 3，这极有可能会大大抑制正蓄势待发的PSvita的气势。

诚然，大约两个星期后vita将发售了，但是现在冒出的iPad 3的消息可能会使vita的人气下降程度将比索尼想象的还要快。在接受VentureBeat的采访时，SCE总裁吉田修平也被问及如果ipad 3将于3月发售的谣言是真的话，索尼公司该如何保持psvita对大众的吸引力。

“是啊，科技博客，他们总是追逐那些最新和最伟大的东西，”吉田说，“但PS Vita可是要比iPad 3便宜。”

当然，价格也不是唯一能吸引消费者的东西。苹果的iPad已经证明了它可以从更便宜的移动设备围剿中鹤立鸡群。尽管亚马逊的Kindle Fire销售很成功，但是这阻止不了苹果继续发表着关于iPad的惊人的销售数字。

但不同于Kindle Fire和其他竞争者，PSvita可以提供一些别的东西—— 一个令人印象深刻的，可以与其他游戏机相媲美的游戏阵容。

“而且PSvita也拥有这很强大的游戏阵容，所以我们的目标人群早就已经确定了，我们瞄准的市场是真正喜欢玩游戏，同时也想有拥有很酷的设备的人”，吉田继续解释，“我们相信，一旦我们创建了这些非常独特而且强大的经验，人们会发现拥有这台设备的价值。”

吉田补充说，“即使你拥有一个iPad，你也需要一个其他的设备来玩很爽的游戏，以及做一些你每天都需要做的事情。以及您可能会发现，当你在旅行或去学校，可以选择iPad，但它有点大而且较为笨重，但是你可以轻松把你的PSvita装进上衣口袋里。“

并且还要记住的是，VITA并不会与iPad 3产生实质上的竞争。他们针对两个完全不同的市场进行统计数据。是的，尽管都是移动设备，但索尼已经确立了他们的“ 最重要的 ”营销活动，明确他们的目标更多的是以玩家为中心的人群。索尼公司之前表示，将vita的营销人群定在“20多岁的男性，一星期玩游戏的时间达到八个小时甚至更长时间，并且拥有PS3游戏机。” 这并不是典型的苹果iPad用户。